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Media Literacy Series

Copywriting

Course Background

Copywriting is one of the most essential elements of effective marketing.

The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) which get people to take some form of action.

Copywriters are some of the highest-paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. 

In this Copywriting course, you get explicit, practical, step-by-step guidelines that help you write better copy, faster, for a wide range of formats, both online and offline.  In this course, you will learn how to write copy that works in any format.  

Course Objectives​

  • ​Learn to write copy that gets attention.

  • How to write clear, concise, simple copy  that gets your message across to the reader.

  • Learn to apply copy writing principles to a variety of media both online and offline.

  • Provide step-by-step instructions that can help you prepare effectively for any copywriting assignment.

Course Duration

There are altogether 8-10 lessons.  Each lesson for 2 hours.  However, all the lessons can be tailored to the needs of the students as well as the duration of the course can be adjusted accordingly. Few topics can also be taught in a workshop mode.

Method of Instruction

  • Lecture on Each Modules

  • Case Studies

  • Class Discussions

  • Group Activities

  • Role-playing

  • Student Presentations

  • Simulations

  • Review

Topics Covered 

  • Understand Copywriting and Getting Ready to Write

  • Writing to Get Attention 

  • Writing to Communicate

  • Writing to Sell

  • Writing for the Web

  • Writing Brochures, Catalogs, and other Sales Materials

  • Writing Direct Mail

  • Writing Print Advertisements

  • Writing PR Material

  • Writing Multimedia Presentation

Media & Public Relations

Course Background

In this course, the participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This course is designed to provide practical and hands-on tools that will give the participants a skillset in dealing with the media and the public. 

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offer you opportunities.

Course Objectives​

  • Network for success

  • Manage “Meet and Great” opportunities

  • Dress for success

  • Write effectively

  • Set goals

  • Manage media relations

  • Plan issue and crisis communication

  • Use social media

  • Deliver effective employee communication

Course Duration

There are altogether 8-10 lessons.  Each lesson for 2 hours.  However, all the lessons can be tailored to the needs of the students as well as the duration of the course can be adjusted accordingly. Few topics can also be taught in a workshop mode.

Method of Instruction

  • Lecture on Each Modules

  • Case Studies

  • Class Discussions

  • Group Activities

  • Role-playing

  • Student Presentations

  • Simulations

  • Review

Topics Covered 

  • Making a Great First Impression

  • Networking for Success

  • Levels of Conversation

  • Interpreting Dress Codes

  • PR Writing

  • Recognising & Setting SMART Goals

  • Understanding Media Relations

  • Issues and Crisis Communication Planning

  • The PR Toolkit

  • Making an Impact

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